The customers/consumers will be going to see the range of different products by the Kodak!
According to the reports – The brand is now planning to introduce the technology and the equipment related to the printing and soon you will be witnessing the whole range of the printing products in the store shelves.
The Ronald Pace who is the sr. vice president of the business & development and the operations at the video monitoring technology organization Seedonk Inc. A deal has been signed in agreement between the company and the Kodak brand and you will be witnessing the Kodak’s Baby Monitoring System in the early 2015.
Have you remembered the Kodak’s 35 millimeter film? The brand stopped producing the digital cameras in the year of 2012 for which the brand has got the enormous success and fame in the world. The reason of stopping the production of the digital cameras appeared to be the bankruptcy. In 2013, a line of the Kodak camera and the photo accessories were launched.
For the Kodak, the licensing seems like a big business. In the latest fiscal quarter, the licensing of the brands and the intellectual property management added almost $51 million to the total earnings before the certain expenses.
Although, it conventionally have preferred the one time upfront payment when signing such kind of licensing deal. According to the Jeff Clarke (the Chief Executive) – The company seems like focusing more on the revenue generating deals and they must be expecting the more and more licensing deals and agreements.
There are so many products that we can see under the Kodak’s brand name and it will be seen soon on the store shelves.
Next year at the ICES (International Consumer Electronics Show), there will be licensing arrangements that will be on the display and it will be very interesting indeed.
According to the Pace – there are a number of the gadgets making noise and popping up left and right. The key point that the people or the consumers will be looking for will definitely be the “Trust” and it is very difficult to build a brand right from the scratch and t get that trust.
Promotions will be needed and they will need to invest the millions of the dollars for that purpose. So, the time will reveal that what quality the brand will be offering and how much the consumer trust it will get this time.