During the first few years of its launch, Facebook was just like the usual social network site that allows its users to connect and reconnect with people in their lives. However, as its popularity continues to grow and the more its users explore the social network’s potential, Facebook has become something much more than just your average website.
Today, the social network giant has become a big popularity contest and each one of its user is a contestant.
Who wins the most popular? It’s the person or page that gets the most likes on each photo and post. Like in all contests, those who don’t win are left with a feeling of disappointment. Just like when you and a friend both post a selfie and your friends get more likes. Even though you don’t acknowledge it, you would feel a little bit disappointed.
While Facebook is supposed to be a platform to keep in touch with the people in your life, sometimes, one can’t help but feel that it’s a platform to show off what you have, announce each of your achievement, or post photos of your recent trips.
All it takes to post these contents is an internet connection and unlike in popularity contests, there are no preparations needed. You just have to make sure that you capture a good quality photo or share a funny video and you’ve already participated in the world’s biggest popularity contest.
But Facebook is more than that. It’s more than checking your feed every now and then to get a glimpse of what your friends are up to. It’s more than posting rants about your current relationship.
Facebook is continuing to improve its performance to better serve its users. It might have made mistakes by tweaking its features and keeping on shoving us with changes, but Facebook is still an important tool for people to use.
If you’re using the site to self-promote or, worse, to brag about your perfect life, then you’re using Facebook in the most incorrect way possible. Facebook should be a platform where you can share stories and news to others. It’s a great way to be informed about what’s currently happening in the world.
Another way to incorrectly use the social network giant? Post and share satire stories that give different meaning to people. You are responsible for everything that you post online and while you’re not responsible for how the readers interpret your posts, it is also your responsibility, as a citizen, to be careful with what you think is worth sharing and not.
The company hopes to give you a seamless way of interaction with your friends and even though its relationship with users has always been a love-hate one, many users still go to the social network to stay connected with their friends.
At present, Facebook users are continuing to grow, making the company a great tool for advertisement, which is why, second only to Google, it’s a constant force in advertising in the U.S., according to eMarketer.