3D screens have been the hype in the electronic business world in recent weeks.
Television sports in three dimensional was thought to be a slam dunk, but the viewers didn’t get the picture which they anticipated. And as if not to say, there are funny, if not stupid looking glasses too.
This week, ESPN said that it was pulling its plug on ESPN 3D after just three years after it launched it with huge fanfare.
“I would say without hesitation that the 3D platform was declared dead on arrival” stated David Miller who works as a senior analyst at B. Riley & Co. This is due to the fact that the 3D networks depended on selling of three dimensional glasses which nobody really wanted to buy.
And according to James McQuivey, who works as a media analyst at Forrester Research” the entire problem started when 3D TV purported to solve consumer problems which did not exist in the first place.
But ABC and ESPN sports president-George Bodenheimer, 3 D represented a massive win for the consumers and this” puts ESPN at the forefront of the future advances in television viewing.”Unfortunately, it was really an advance which nobody really cared to watch. And because of the limited number of viewers, ESPN is now forced to discontinue the 3D network” This is according to an email communication from ESPN’s spokeswoman, Katina Arnold. “ Nobody has a clear understanding about sports in three dimensional view than ESPN and we ill be more than ready to provide our fans with high quality services when the 3D finally takes off,” Katina further said.
However, analysts say that is most unlikely. While movies in three dimensional view have become popular, the technology didn’t much become popular to the extend that it found its way to the living rooms.
Ben Arnold, an industry analyst at NPD group said “ I really felt like sports had the best of chances” and this could just be an indication of the unwillingness of consumers to embrace this awesome technology.
However, the sales of three dimensional television sets is on the rise and according to Ben, this is just a false positive. There are many manufacturers who are churning out smaller and cheaper sets that have 3D features, but people aren’t using these features. According to NPD research findings, the number of people interested in 3D sets is on a drastic decline.
Moreover 3D came into the market when the price of traditional television sets were coming down, so many consumers went for big and cheap rather than putting money in a technology which is not well known.
And the complexity which is associated with 3D technology is doing more harm by keeping potential fans away. This is an era where people prefer more easily and intuitive technology, so 3D is not one of these. It offers a very narrow viewing range than a conventional flat screen television.
McQuivey puts it that”3D is simply running against today’s technology, therefore making it unattractive”.