Last week, the Apple Pay was revealed by the Apple Company to permit the Apple users to purchase different items by using the iPhone 6. A day before, Twitter introduced a “Buy” button on the official Twitter app to let the users buy items directly from the official Twitter app.
This attempt at the e-commerce is the company’s own attempt to let the users see and purchase items directly from the official Twitter app. This new service is experimented in the United States on a few selected users and it is available on both Android and IOS platforms.
Only the mobile users are allowed to use this new service from Twitter like the Apple Pay that uses the Passbook application of the credit information.
The Questions are arising that is Twitter Commerce a rival to the Apple Pay?
Adam Bain, who is the president of the social network, said at the CTIA that it is not a competitor to the Apple. Adam Bain also claimed that the Twitter is really excited that the Apple came up with the Apple Pay and that everything that can minimize the friction on buying from a Smartphone is really a “good thing”.
The “buy” button should always appear on the timeline of someone if the merchandise is available and he can take action right away by tapping that button. While talking to the media, Adam Bain also added that the Twitter can also be used as a tool to just look for the products if they don’t want to buy it. So, it is not necessary to buy the products and users can just discover the products by using this new tool as well.
Like the Apple Pay, the users can discover the products by using the Twitter Commerce and they can choose to purchase that item in a physical store by using the other payment methods.
The Adam Bain didn’t only discuss the Apple Pay at the trade show. Apple Watch is just another recently revealed product by the Apple. This device is an Apple Company’s version of a device that is wearable and it will probably not be available next year.
Twitter was also among the featured apps of Apple’s WatchKit. You can use the Twitter on the Smartwatch, view messages and read tweets and you can also view images.
According to the Adam Bain, “the wearable device is very interesting and it is a great thing for the Twitter to be available in large and small platforms”. He further added, features like the promoted videos are best fit for the larger screens, but he also think that the Twitter’s mobile nature will suit fine in a watch.
Adam Bain said, “Twitter users try to look on their timelines, many times a day, like they do with their wrist watches so combining the both things would make sense”. If the Twitter will be available on the wearable devices like the Apple Watch, then it would be more accessible.
When Bain was asked a question that if the Twitter ads will make the way to Apple Watch, he did not give a specific answer but he also didn’t rule out the possibility.
Adam Bain also gave a hint that in future, there may be a partnership deal possible with Apple when the right time comes.