It comes as no surprise to anyone to hear that faster mobile network data speeds are causing an influx in the amount of videos streamed/watched on phones. The consistent and rapid growth of 4G services is directly effecting the monuments increase in the demand for mobile streamed videos, with the 4G subscriber base over one and a half times more likely to watch online videos than the 3G subscribers are. A little over 20% of mobile users around the word watch videos off of sites such as YouTube, Daily Motion or Netflix as reported in the latest MA Report (Mobile Analytics) from Citrix.
With mobile usage at an all-time high and since over 75 percent of 4G subscribers stream long duration video content as opposed to the 15 Percent of 3G users, it’s easy to see how 4G is both beginning to dominate and also increase video streaming.
It is commonly known that 4G networks are both faster and far more stable than and 3G networks, the downside for 3G users to upgrade to 4G is usually having to change or upgrade the actual device they use, hence why 4G’s receptions hasn’t been wide spread over the mobile market as of yet, though it’s popularity is constantly growing. The fact that video streaming generates over 40 percent of all the daily traffic on most mobile networks, where as social networking, adult content and news as well as shopping only make up around 25 percent combined. The reason 4G has aided in the surge of video viewing on mobile devices stems from the fact that the data download speed is on average five times faster than any 3G network, which in turn entices people to watch videos for longer periods of time, and more occasionally.
In addition to 4G’s general boost in video consumption by network users, live streaming is at an all-time high with over 80% of 4G users connected to live stream sites via their apps such as Twitch. Compared to the measly 4% of live streamers on 3G networks this shows a clear gap in the generation markets in terms of online video and streaming usage and could signal a very short 3G usage span. Moreover with a growing rise in apps fully reliant on 4G itself, the supply and demand line is tugging both ways. On one hand you have 4G enabling users to stream and watch more videos and on the other, you have sites like Netflix and YouTube tailoring their content to higher speed mobile users, while not entirely singling out 3G users or handicapping, clearly favoring 4G users and tailoring apps to their usage.
Since there’s a direct demand on 4G usage now and as more apps rely heavily on it, cell plans are being developed for 4G users and mobile companies are jumping on the 4G bandwagon as more 3G models go out of production and 4G alternatives grow cheaper by the day. Clearly, with 4G’s influence on the mobile user market base and it increasing their demand for video and streaming, 3G is slowly slipping away paving the path for a full wide scale 4G network cover-up in the near future.