You have just created a great e-commerce store. You’ve curated some cool articles, made great website design, and you’re ready to start selling.
So far, however, its results have been downright disappointing.
Creating an e-commerce store is just the first step to starting a successful online business. Now you have to establish some sustainable strategies to increase e-commerce sales.
Boosting sales online is not as difficult as you might think! It certainly doesn’t require exhausting yourself in the process. Most of the time, it is a combination of little techniques that work together to reach your income goals.
In this article, we will be talking about some tricks and tactics that can help boost your sales.
- Create an email list
The first is something incredible! Sure, it may seem like a difficult task initially, but there are endless ways to build an email list for your online store without reinventing the wheel.
When starting a loyal customer base, there are a few critical business building tasks to check off:
- Again, you are targeting people who are interested in your products.
- They get permission to send promotions without paying for social media ads.
- You create the opportunity to create a community.
Email marketing works so well because your customers choose to sign up to find out more about you than being boarded by paid promotions. Also, you have full control over your mailing list without having any social media platform.
- Implement a solid email marketing strategy
The obvious next step in building an email list is to make it an integral part of your marketing strategy.
You can send the same weekly newsletter to all subscribers. However, this is not the best way to get the most out of your list, as this information is not relevant to your entire audience.
Instead, segment your target audience based on their actions: what kinds of products did they buy from you? What are your preferences for receiving email promotions from you?
You can implement these and other customizations through your mailing list provider. For example, if you ask visitors to confirm their subscription, you can add checkbox options to familiarize yourself with it:
- The product category they like in your store.
- What kind of promotions would you like to know about?
- How did they find out about your business?
- By segmenting your subscriber list, you can send out newsletters and some promotions that will be more relevant to every person. With more personalization, your audience is more likely to engage with your brand and stay subscribed.
- Optimize your business for mobile phones
People love to shop on their phones, and this trend is growing. Statista estimates that 53.9% of e-commerce sales in the US will be mobile in 2021, up from 39.6% in 2018.
Visitors to e-commerce stores use their mobile devices to shop, but very few stores offer a seamless, conversion-optimized mobile experience. As a result, many sales opportunities are lost.
You should also optimize your mobile site to load fast as it will attract many potential customers.
Too long website loading time?
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If you want to generate more sales, design your website for all platforms. Don’t forget to modify your mobile pop-up windows too!
- UpSell your customers
When your visitors add an item to their shopping cart, celebrate that fact, and dance a happy dance, or you can sell to your visitors to increase your sales potential.
Online stores that do upsells average 70-95% of their revenue from upsells and renewals; it’s a lot of income that will be lost if you don’t follow this tactic.
Plus, it’s five times easier to sell to existing customers than to acquire new customers. Upselling is an easy way to get the most out of your existing customers.
One of the easiest ways to add upsells is to include pop-ups to offer a better and more expensive item (or related item) to your visitors when they add a related entity to their cart.
- Use scarcity tactics
Nothing pumps more blood than scarcity.
If your product appears to be available in limited quantities or if an offer is only available for a short time, your visitors are more likely to buy from you now, as they can’t be sure if your items are available at the time. Price for now (or available at all!) Down the street later.
Here are some of the ways you can use this tactic to increase your online sales:
- Flash sales host
- Add a countdown timer to your site while selling
- Show “only x” in your articles
- Add the shortage of your sizes of the item.
By using these tactics in your emails, marketing can increase your click-through rate by 14% and double your sales. It is so easy to implement! Just add a sticky bar on top of some websites with a short message and a discount code to take advantage of the offer.
- Use SEO plugins
Optimizing your e-commerce store for search engines will increase your organic traffic, especially if you manage to rank on Google’s first page for a specific keyword.
And who doesn’t love free traffic?
But SEO for e-commerce stores doesn’t take that long, and there are several great plugins to choose from to make the process easier. Some plugins are paid, while some are free, but in the end, these add-ons are mostly affordable and offer a high return on investment when used to their full potential.
Think of it this way: every time someone enters your website through organic search, you save on paid promotions.
- Minimize car abandonment
Every e-commerce store owner has had this problem: You get a notification that someone has filled a shopping cart with your store’s products.
They’re excited about the upcoming selloff and are beginning to believe that things are finally looking up. But your visitor suddenly abandons their shopping cart without completing the sale. Oh shit.
This is likely to happen more often than you would like and can leave you helpless. However, there are simple ways to minimize the task of the cart.
For example, intentional pop-ups can make your visitor think before pressing the “x” button on the “Buy” tab.
These types of forms automatically detect when your user removes the mouse from your store and gives them one last chance to get a good deal when the sale closes.