The second largest website which holds many services for their users Yahoo Inc has finally signed a deal with the biggest technological and device providers, Microsoft Corp. The deal is based on the partnership of the companies on the search engine. According to the contract, with the updated versions of their partnership in the search engine, now they could provide more flexible results which would be easy for the management of a data from the advertising companies.
This news was flashed in the media after the close negotiation between the two big profitable companies. The deal was under the discussion from a couple of months. It is a friction connection of the two giant tech in the world. With this bombing news, it seriously affected on the market share of the both companies. According to the latest trend in the internet, the Microsoft shares have slipped to 24 cents to $42.01in the morning while the shares of the Yahoo decline to 5 cents to almost $45.68.
This new term has updated the agreement of the 10-year, which was struck in the year 2009 due to the predecessors to the new chief executives of both companies Satya Nadella from the Microsoft and Marissa Mayer from the Yahoo has signed the agreement after the mutual acceptance. This agreement has allowed for the terms which would be re-evaluated in the next five years.
The great technological provider Microsoft has provided the Yahoo Inc, the most efficient search engine services in their technological devices which is dealt under the agreement. Through this, it gives the best platform for the search to both the companies and give variety of other websites. To compensate with the facilities which are provided by the Microsoft, the Yahoo, has decided to give the easiness of handling the company advertisements for the sales which is done for the search of those ads. With this, now Yahoo is successfully raising its revenue up to 37%,which is a consequence of this partnership.
Yahoo is successful in controlling the search results which are presented on all devices such as mobile and desktop gadgets. No matter, the company will continue using the Bing for the search of the ad which also helps to increase the traffic of such search engines.
It is predicted that now the Microsoft could get the selling ads job which is used on the Bing website, while the Yahoo is already dealing with its own ads which are for the Gemini which is the company’s best marketplace since long.
In a recent source, now the both companies Yahoo and Microsoft’s sales teams will integrate with the engineering teams which enable the both companies to advertise their services more attractive in a competitive market. The transition of such actions would be taken in the coming months.
The senior members of the Google Inc, Ms Mayer are not happy with such agreement took between the Yahoo and Microsoft. As a partnership between such companies could be risky in the competitive market.